Welcome to POPPY ATLR – your window into the streetwear brands blowing up across East Asia's most influential cities. We serve as curators, constantly discovering which labels electrify the streets from Shanghai to Seoul to Tokyo. Then, we bring these hype names to the world.

Launched originally in Hong Kong, we experienced firsthand the grassroots energy and creativity radiating from diverse scenes turning street fashion on its head. By scouring shopping districts, vibrant subcultures and digital networks, we've found eyecatching homegrown names that are commanding huge local followings.

POPPY ATLR spotlights these breakthrough brands, alerting global audiences to Asia's next streetstyle sensations. Our store opens the portal between buzzworthy local favorites primed for global traction.

We pioneer the future of fashion – continually stocking culturally relevant hits not yet broadly available globally.